March 21st 2019 – Geneva
Today, we organised various activities in Haraz to pay tribute to Mother Nature. We aimed to raise local people’s awareness about environmental issues and the importance of fighting against desertification and reforesting Yemeni agricultural lands.
This year, Y30 and the inhabitants of Haraz’s villages planted around 3000 almond trees, as part of our broader mission: to fight against famine and poverty through the development of Yemen’s agricultural potential.
This special celebration was more than just raising a cup; it was a journey of discovery, tracing the story that begins with a tiny bean nurtured in fertile mountain soil and ends with a cup that carries joy, inspiration, and community.
Under the theme “The Magical Journey… From Bean to Cup,” the event highlighted coffee as a global symbol of unity — a bridge connecting cultures, stories, and people across continents.
Each coffee bean represents dedication, craftsmanship, and passion — from the farmer’s care to the barista’s artistry.
One of the event’s most memorable moments was the engaging presence of barista and coffee expert Ammar Al-Ahlasi, who filled the room with enthusiasm and the irresistible aroma of freshly brewed coffee.
He came not just to serve coffee, but to share knowledge and unveil the secrets behind this enchanting beverage.
Ammar emphasized that brewing coffee is both an art and a ritual — from choosing the right grind size to controlling the water temperature and mastering the pouring technique. Every detail matters.
Each drop of water that touches the ground extracts not just flavor, but also a story, a feeling, and a sense of connection — creating a cup that nourishes the soul as much as the senses.
In closing, the Y30closing, the Y30 Association, in collaboration with the Y30 Institute, affirmed that this event was more than just a celebration — it was a heartfelt tribute to the timeless values that coffee embodies: dedication, creativity, and human connection.
Every cup tells a journey — from the earth to the heart — reminding us that coffee is not merely a beverage, but a way of life.